TAF: ‘Optimal digital and personal where it adds value’ – InFinance


A unique event for TAF Insurance: this year the company will receive no fewer than three Golden Lotus awards, including Best ORV and AOV Provider. The combination of “personal and digital” in particular can count on the appreciation of the intermediary.

“We offer a suitable solution for every entrepreneur”

According to the broker, TAF is the best provider of ORV and AOV and won an innovation award for its InkomenZeker AOV for entrepreneurs. Michiel Meijer (TAF Commercial Director until June 1) is happy and proud, but does he also have a favorite? “This is actually choosing between your own children, but if I had to choose, I would go to the provider of the AOV award. Over the past year, we have focused a lot on disability and not only to protect your own home, but also the individual. To us, this is a kind of performance award.”

Personal and digital combination

The broker is satisfied with many things about TAF as an ORV and as an AOV provider, according to substantial survey responses. Qualified staff is one of them. There are accolades for knowledgeable acceptors/office staff and active and cooperative account managers. Meijer: “It was a strategic choice to introduce strong account management to the market, which is also physically on the advisor’s desk.”

Internal service

Meijer is also pleased with the positive feedback about the high level of knowledge of the office staff, which supports the intermediary in the processing of policies and product applications. “Our customer service also has a personal touch; You will always have a person on the phone with us. Without losing sight of the possibilities of digitization, because we also invest a lot in that. That’s why I’m happy with the positive feedback about our speed. Sometimes I say: we must be optimally digital and personal where it adds value”.

IncomeCertain AOV

TAF is currently the only party in the Netherlands that offers two AOV solutions for entrepreneurs: the GoedGezekerd AOV insures expenses and the InkomenZeker AOV insures a percentage of income. Meijer: “We offer a solution that is suitable for each entrepreneur and that is appreciated by the intermediary.”

The most innovative insurance solution

This is not only reflected in the award for the best AOV provider, but also in the innovation award for the most innovative insurance solution, which this year goes to TAF InkomenZeker AOV, which was presented last year. It is a product with many customized insurance options. This allows entrepreneurs to choose their own risk period and profit duration. What is also striking is the increase in the end date of the insurance. Employers have the option of insuring themselves up to state pension age.

Most compliments

How does InkomenZeker AOV stand out among brokers? Meijer: “We received the most praise for our process. We wanted the determination of an entrepreneur’s income to be as efficient as possible. To do this, we entered into a partnership with Raadhuys Tax Legal Accounting, which already has a lot of experience in the mortgage sector in determining the income of autonomous”.

Income report

For the income statement it is only necessary to digitally upload a number of documents in my environment. An income statement will then be issued within 24 hours. TAF takes this one on one. “The self-employed know, therefore, exactly when taking out the insurance which part of the income is insured and why. That offers a lot of certainty,” says Meijer. Another appreciated feature of the InkomenZeker AOV is the competitive premium. “By removing the obstacles in the chain you can reach a competitive price.”

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