In light of sluggish sales, Porsche is restructuring production of its all-electric flagship Taycan, the Stuttgarter Zeitung reported. Specifically, the company plans to produce only the Zuffenhausen-built model in a single shift. Jobs shouldn’t be threatened by the Taycan’s reduced production — at least not permanent ones.
Porsche did not want to comment on this information when asked by Elective, so no clear denial has been made, and there should be no new circumstances regarding ongoing discussions with the works council.
rear Taycan world premiere in 2019 Porsche’s first electric model is here This spring This has been completely rethought – not only in the design, but also in the drive technology and the battery. The charging power has been increased from 270 to 320 kW, and the energy content of the battery has also been increased. This has increased the range by 175 kilometres or 35 percent, to a maximum of 678 kilometres.
Porsche is the brand’s first electric model. Reconstruction of the headquarters and factory in Stuttgart/Zuffenhausen – While production of the sporty two-seater was unaffected, a separate production run of the completely new electric car still had to be set up within the limited space available – which has so far been a great success. In 2023, Porsche could sell 40,600 Taycans.This not only represents a 16.7% increase, but also means that the share of electric vehicles in all Porsches is now 12.7%. Demand fluctuations around the switchover of production to the facelift were to be expected.
As the Stuttgarter Zeitung writes, the “slowness of the global electric car market” is said to have reached Porsche a little late. “Those who really want to own an electric car already have one. But the new customer groups needed for continued sales success are hesitant and sometimes even negative towards the technology,” it says quite generally. But there are some specifics too. China is an important market that should be successful for Porsche, especially for cars with internal combustion engines, but the Taycan is struggling. And rightly so. Audi has removed the Taycan-equipped e-tron GT from the Chinese market.
In Europe, the electric Taycan will soon be joined by an electric version of the new Macan. The current generation of internal combustion engines continues to be manufactured in Leipzig, but only for overseas markets. “Production for Europe has already been stopped. The last ones are being delivered now,” Porsche production director Albrecht Reimold said in an interview. “The background to this is the cybersecurity directive for Europe, which requires major investments in existing platforms. From mid-2026 we will be fully committed to the electric Macan.”
In an interview, Reimold commented on the production of the Taycan: “We made significant changes to the hardware components of the drivetrain of the new Taycan, which gave it better charging performance and a longer driving range. But now production is ramping up, and the car is no longer being produced.”
Reimold sees the sports car maker being in a good position as well, with the “trifecta” of battery electric vehicles, plug-in hybrids and pure combustion engines. As well as preparations for the large electric K1 SUV in Leipzig, preparations are underway for the production of an electric 718 successor as Porsche’s first electric two-seater. There’s just one decision Reimold doesn’t want to announce yet: the construction of his own Porsche cell factory.
“We are currently working with our subsidiary Cellforce on the concept of high-performance cells, which should give us a competitive advantage. We then need to industrialize the process and set it up in a technologically clean way – and all this in accordance with Porsche structures,” the production director said. “With regards to the Gigafactory, we are talking about an investment in the billions of dollars. This is something that we need to think about and prepare for. That is why we are taking the time necessary to make this decision.”
StuttgarterZeitung.de (Taycan), Auto Wash.de (Statement by Reimold)