San Donato Milanese. After the great success achieved in 2023, involving more than 20,000 volunteers in over 300 cities, collecting 490 kg of butts and more than 236,000 kg of plastic and waste removed from Italian beaches, green areas and urban areas, MINI and Plastic Free – ONLUS founded in 2019 with the aim of informing and raising awareness of the dangers of plastic pollution – confirming and renewing its partnership for the second year in a row and launching the second edition of the Clean Up Competition, a challenge between cities to remove tons of plastic and waste that is scattered in the environment.
The first stage of the cleanest competition in Italy will be held on June 8 and 9 to celebrate Environment and Ocean Day, while the second will be on September 28 and 29 to celebrate Sea & Rivers Day. Four days where MINI and Plast Free invite their communities to take action to deal with the serious problem of pollution and increase the awareness of citizens, institutions and companies on the subject of sustainability and environmental protection.
On the 8th and 9th of June, 70 Italian cities will participate in the Cleanup Competition with the aim of collecting waste of all types within the urban context.
“MINI is guided by environmental protection – says Federica Manzoni, head of MINI Italia – which it accepts with a constant and tangible commitment and which can be found in the BIG LOVE FOR THE PLANET manifesto, an essential part of MINI’s BIG LOVE communication strategy. Five words that not only describe the desire for a cleaner and more sustainable world today, but that intend to trace a virtuous path to reduce carbon dioxide emissions2
in production processes and become a fully electric brand by 2030. On this journey, Plastic Free proves to be an ideal partner, to work towards a better future and aim for increasingly ambitious goals.”
“MINI’s love for protecting the planet follows partners who share attention to the theme of sustainability, such as plastic-free – continues Federica Manzoni – Through activities such as the cleaning competition, the intention is to transfer our values into a tangible commitment also in the territory, not only the volunteers, but also MINI the partner network, BMW Group Italia partners and the MINI Lovers community, because all together we can and must make a difference.”
Sustainability is part of MINI’s DNA. The designer, Sir Alec Issigonis, bravely came up with the concept of the car, sixty-five years ago, to overcome the challenge of the global oil crisis. Today, the same passion drives MINI forward to meet the challenges of a new generation of cars that continues the path towards an all-electric future, with a series of sustainability measures and ambitions. In this regard, MINI is implementing new methods to reduce CO2 and constantly finding innovative design solutions to reuse and recycle materials.
Every day is an opportunity to rewrite the rules of the automotive industry, just as MINI first did in ’59.
You will be able to find all the information to participate in the Cleaning Competitions on the MINI.it website.
For more information:
Cristiana Raffaella Lattuada
PR & Communication Coordinator MINI
Email: Cristiana.lattuada@bmw.it
Phone: +39-02-51610-710
Media website: http://www.press.bmwgroup.com
And http://bmw.lulop.com
BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium cars and motorcycles and also offers premium financial and mobility services. The BMW Group consists of more than 30 production sites worldwide and has a global sales network in more than 140 countries.
In 2023, the BMW Group sold more than 2.55 million cars and more than 209,000 motorcycles worldwide. Profit before tax in the 2023 financial year was 17.1 billion euros on revenue of 155.5 billion euros. On December 31, 2023, 154,950 people worked at the BMW Group.
The success of the BMW Group has always been based on a long-term vision and responsible actions. The company has set its sights on the future early on and consistently places sustainability and resource conservation at the center of its strategy, from the supply chain through production to the end use of all products.
BMW Group Italia has been present in our country for more than 50 years and today boasts 4 companies employing 850 colleagues. The Italian branch is one of the six main markets worldwide for the sale of BMW Group cars and motorcycles.
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