NEW YORK, June 25, 2024 /PRNewswire/ – Liminal announces the release of the 2024 Link Index for Customer Authentication, its latest report examines the leading technology vendors in the increasingly competitive market for customer verification solutions. This benchmark report identifies the top 15 solution providers that address current authentication challenges, such as the passwordless transition, bad account recovery, and revenue optimization, while meeting future demands for automated risk decisioning, native fraud detection, and increased use of biometrics. Liminal’s research report provides a detailed market analysis and assessment of product capabilities and market presence, evaluating more than 50 customer authentication solutions.
Discover the Top 15 technology providers in the 2024 Link Index for customer authentication
“Today’s businesses are under enormous pressure to fend off sophisticated cyber threats while simultaneously delivering seamless customer experiences and keeping costs under control,” he says Liminal CEO Travis Jarae. “The Link Index for Customer Authentication zeroes in on the top providers that excel in these areas, offering scalable, flexible solutions that improve security, customer satisfaction and financial performance. dynamic market.”
The market has matured, with component solutions converging in a crowded space for integrated authentication platforms, where basic authentication functions are now commoditized and embedded in adjacent customer identity-oriented products. The report highlights the diversity of the customer authentication market, showcasing vendors ranging from global cloud service providers and Communications Platform as a Service (CPaaS) giants to emerging biometric companies. These companies evaluated differ significantly in size, product suites, and approaches to solving authentication challenges. In this competitive landscape, the top 15 providers have come up with solutions that meet the needs of the market for improved security, operational efficiency and user experience.
The Link Index for Customer Authentication breaks down each vendor’s core capabilities, market influence and go-to-market strategy. It emphasizes advanced features such as AI-powered risk decision-making, passwordless authentication, and comprehensive identity and access management (IAM) capabilities. Sellers who combine proof of identity, fraud detection, and user management are particularly effective. The top 15 distinguished themselves by meeting a minimum product output threshold and minimum strategy threshold. For detailed evaluation criteria, visit our website to access the full report.
Leading customer authentication solutions offer significant benefits such as reducing account recovery costs, lowering call center expenses, and reducing customer churn, saving businesses millions of dollars annually. Companies in various sectors, including financial services, healthcare, e-commerce and travel, are seeing a significant return on investment by adopting these advanced solutions. For a list of the top-rated vendors, their product details, and a breakdown of ROI by industry and company size, explore your options for accessing the report.
Link Index Methodology
Using data and insights from Liminal’s Link platformer, the Link Index evaluates and ranks leading vendors based on specific use cases. Liminal’s proprietary framework assesses product opportunities according to market trends and buyer needs, supported by the Liminal Landscape taxonomy and ontology. This includes in-depth buyer research to identify key features and valued components, considering factors such as customer satisfaction, market penetration and brand recognition. Members can log in to their Link account and view the report for full results. Not a member yet? Explore your options to gain access the benchmark report.
About Liminal
Liminal is a market intelligence and strategic advisory firm specializing in cyber security, financial crime compliance, identity and fraud, and trust and security in the industry while catering to the private equity and venture capital community. Founded in 2016, Liminal supports executive decision-making in all phases of product and business life, enabling many of the world’s most prominent founders, leaders and investors to build, acquire and invest in next-generation solutions and technologies. We provide access to proprietary data and analysis, strategic frameworks, and integrated insights across the industry’s only actionable market and competitive intelligence platform.
For more information, visit www.liminal.co.
Contact:
Stacy Schulman
Liminal Media Relations
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1 (602) 616-9818
SOURCE Liminal Strategy, Inc.