BERLIN, June 25, 2024 /PRNewswire/ — During the 31st final of Terra Wortmann Open (Hall Open), celebrated by the Asociación de Profesionales del Tenis (ATP) It is in the ÚLE Arena de Alemania on June 21, the brand of high-end household appliances CHiQ He acted as an official worldwide member. The association is making a new foray into it marketing European deportative para CHiQtrans under the patronage of the Copa del Mundo de Esquí FIS 2023, with the aim of expanding its presence in the global sporting environment.
CHiQ shines at Terra Wortmann Open
Jared YangDelegate Advisor of CHiQ Europe Electric Sro said: “This campaign not only increases awareness of our brand, but also helps to create an emotional connection with consumers. We expect the CHiQ brand to resonate deeply with European consumers through this tennis event, positioned as a favorite brand in your mind”.
In addition to the on-site announcements, CHiQ also showcased its latest QLED smart televisions alike. and periodicals. This series is the favorite of European consumers due to its superior image quality and elegant industrial design.
The CHiQ QLED series available in Europe ranges from 32 to 65 lights and offers a wide range of colors and images with high contrast. Quantum Dot technology captures every exciting detail of a tennis match with vivid colors and detailed image quality. Furthermore, the dynamic image processing technology ensures that the fast-moving scenes on the tennis courts remain clear and fluid, enhancing the fluid beauty of the sport. Every precise service and intelligent evolution are displayed flawlessly on a CHiQ television.
CHiQ, the main brand of Chinese electronics giant Changhong, is now present in 11 European countries, including Germany, France and the United Kingdom, which is the most popular in Europe. Offering a wide range of products such as televisions, refrigerators and washing machines, CHiQ has seen its European sales increase by more than 80% in May this year. Due to the advancement of electronic commerce platforms both globally and in Europe, their online businesses have experienced a significant increase. Furthermore, CHiQ has significantly improved its offline sales in 2024, thanks to a more refined sales strategy than today through new associations, boosting its physical presence in the minority trade.
CHiQ plans to further explore sports marketing opportunities that align with its brand philosophy on a global scale. Using the channels as usual, CHiQ aims to create convincing brand stories and advance its globalization strategy, based on its expansion plan focused on the global market.
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